The Brand Within

The Brand Within™ is a highly engaging 2-hour group session, one-day workshop or multi-session program offering tips and strategies on branding yourself to maximize opportunities and create value for you, your company and your customers.  

This program triggers a new perspective as people apply the branding principles of the world’s top brands to themselves.

Aligning your human resources with the values and goals of your organization, combined with key understandings of personal branding and differentiation, is essential for success in today’s competitive marketplace.  

Great for in-house training sessions, seminars, conferences, off-site meetings, and lunch and learns.

The Brand Within™ is completely customized to meet the exact needs and challenges of the organization.

Features:

• Branding 101 – How corporations create Top Brands
• People brands – How people become brands
• 5 Step Strategy to Building Your Own brand – How to develop, create and    become a brand
• Benefits of personal branding

Benefits:

• Creates a clear understanding of how ‘personal branding’ impacts every element of the work environment  
• Develops a better sense of ‘oneself’ while still aligning with corporate values, goals and objectives
• Reinforces how ‘perception is reality’
• Creates an understanding of the impact of ‘derailing your brand’
• Creates a sense of accountability and ownership of one’s own career.
• Focuses on the ‘you’, with positive results on the ‘we’.
• Reinforces the importance of strong leadership principles
• Stresses how organizational and team success fuels personal opportunities

Testimonials:

What a refreshing outlook!  "When you change the way you look at things, the things you look at change."  And this is precisely how Gerald made me look at my brand.  The Brand Within is not your standard program, nor your standard topic:  quite important, yet often mistreated.  The way Gerald presented the material triggers your emotional intelligence to realize how you are portrayed by your peers, and the importance it is to You.  The Brand Within makes you aware of your brand, your values and awakes your inner 'greatness' by inspiring and helping you define your own goals - personally and professionally.

Taleen Hagopian
Project Manager, Information Services
Direct Energy

Annually, I develop and run a Risk Management Conference attended by senior executives and Board members who work within Ontario's electricity sector. In 2009, I engaged Gerald as our opening keynote speaker for this event. One of my objectives was to provide delegates with an experience that didn't leave them feeling 'been there, done that'. Gerald understood my imperatives and committed his support to ensuring this would be accomplished via 'The Brand Within' workshop.

Although I've certainly worked with other Speakers who claim they're happy to 'customize' their presentation to your sector, Gerald actually delivered. We had numerous face to face and telephone meetings to finesse the presentation/emphasis/examples/flow. I was extremely sensitive to ensuring we created an experience that demonstrated to the delegates the Speaker understood both their business and their issues.

In our post event delegate survey, Gerald's session garnered the highest evaluations of all sessions that ran over the course of our three day Conference. I'd highly recommend Gerald as a Consultant and Speaker who is truly committed to designing a conference experience that will be both memorable and one of a kind.
Andrea Dale
Vice-President Marketing and Client Services
The MEARIE Group

The Brand Within definitely offered many exciting insights on how branding yourself is essential to one's success in their career and life.  Gerald McGroarty's knowledge, informative session and his presence are some of the key reasons why you must take this program.  I strongly recommend that you take The Brand Within so you may continue to grow your career into a succesfull one!                   
Andrei Dinu
Business Development
UPS Canada
                         

 

I recently had the pleasure of attending a presentation of "The Brand Within".  The audience was composed of senior business leaders from both the Public and Private sectors and contained a cross section of disciplines from finance, operations, sales, marketing and manufacturing.  I was amazed at the broad appeal of the subject, the compelling delivery and particularly at the level of involvement of everyone in the room.  Comments following included "stuff we should know innately, yet we don't apply" and "some great tools for both the individual and the team".  If your organization is looking for a dynamic kick-start to a conference, a way to provoke some thought to a strategy session or demonstrate to large employee groups how we all contribute - "The Brand Within" is a winner.
Dennis E. Hobbs
Vice-President, Client Services
The Eisen Consulting Group Inc.

The Brand Within was an emotionally charged presentation.  It engaged our group with insights into the marketplace that were not only relevant to the topics at hand, but were also transferable into our everyday lives.  Gerald inspires greatness and as a team, we left energized and ready to achieve great things personally and professionally.
Laurel Lindsay
Vice President, Marketing
Toronto Blue Jays Baseball Club

The Brand Within presentation was really refreshing.  It made me think about my life and how I can continue to improve my personal brand.  It provided insight into the impact that you can have, and provoked thoughts on how you can reach your true potential.  Just applying some simple branding principles can make a world of difference.  I left the session feeling energized, and looking forward to making the most of every moment.
Jennifer Botterill
Canadian Women’s Hockey Team
Olympic Gold ’02, ’06, Silver ‘98
5-time World Champion
Harvard University Graduate

The Brand Within helped me understand that personal branding is about much more than just how I market myself.  My personal brand is really about who I am as a person, the way I operate, and my goals, dreams and ambitions.  The session was unique and Gerald has a very engaging personality.  You can tell he really gets it and he's genuinely interested in helping people learn.
Anchel Krishna
Communications Manager
Purdue Pharma
                                                                                                     


The main learning for me from The Brand Within was "look at this differently and you will see different things."  In my business and personal life, I am constantly presented with challenges and opportunities that often have a recurring thread.  Since the Brand Within presentation, I have consciously begun to examine situations in a different way which has lead to new ways of thinking, understanding and solutions. 

The Brand Within certainly heightened my level of awareness of being a brand and has re-enforced the direction I want to take in my personal and business life.  The Brand Within helped to bring the information to the forefront of my thinking.
Lisa Arai
Manager, Marketing and Research
Toronto Blue Jays Baseball Club & Rogers Centre


The Brand Within is an outstanding tool for redefining and refocusing your individual goals while putting you on the path to personal and professional success within your organization.  It is among the most impressive presentations I have ever seen; very insightful, entertaining and revealing.   By utilizing this program, you can create a personal brand that inspires respect, confidence and total fulfillment.
Joe Thistel
Director, Sports and Talk Programming,
XM Satellite Radio – Canada



“The Brand Within" is an engaging and practical program designed to help you reflect on who you are now and what you want to leave as a legacy, both personally and professionally.  It is a very insightful, entertaining and thought-provoking presentation which will help you refocus your individual goals and position you for future success.   "The Brand Within" will help your employees develop a better sense of who they are, create accountability, and "own" their careers.  It's win-win.
Nancy Davis
Director, Human Resources
Canada Lands Company

The Brand Within awoke in me the desire to refocus my plan on career development and to concentrate on branding my own image.  What I offer to my clients, both internally and externally, must make me stand out from the crowd.  This can be achieved by focusing on the brand that is "ME". 
 Marilyn Kielly, CGA
Controller, Transcontinental Media G.P

The Brand Within workshop was inspiring, and provided me with the opportunity to reflect on my career and realize my ability to achieve my goals.  It really drove home the point of the importance of the organization's objectives, and how they play into my own personal success.
Laura Ellner
Consultant, OCG Strategy and Organizational Consulting

Recently I had the opportunity to attend a session of The Brand Within led by Mr. Gerald McGroarty.  Gerald gave great advice to those seeking to present their own personal brand to the marketplace.  His personal experiences in the world of career transition and general management produces excellent insight to the presentation.  The Brand Within is a session which I highly recommend to anyone seeking to make a change or retool their own personal brand.
Warren Lundy
Partner, Feldman Daxon Partners Inc.